Reflections: Are You an "iJustine" or an "eJustine"?

19 05 2008

One of my favourite tech bloggers, iJustine (Justine Ezarik) posted a YouTube vid of her having a conversation with her alter-ego, “eJustine” (

For those of you unable (or unwilling) to view the video, the scene is of iJustine coming across eJustine, who’s busily updating her Facebook, sending e-cards, and “maintaining her social network”. iJustine uses her iPhone to hook up with some friends who are going to eat out together and then head to a concert, while eJustine declines the invite as she has to keep up with her online “friends”.

Which Justine are you? eJustine, who’s digitally immersed and values her online and virtual relationships and channels as much – or perhaps even more – than her real-life ones? Or iJustine, who uses technology as an enabler – a tool to enrich her real life with authentic experiences and in-person relationships?

It’s particularly revealing that iJustine utilises her cellphone as her preferred technology platform: a digital tool that makes her mobile, and enables her to connect, communicate, reflect and share while she goes about her (real) life, rather than chaining her down away from the world.

And all of this goes to the heart of why I’m so interested in mobile learning.

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