Mobile Internet: the Tipping Point reaches Oz

18 04 2008

According to an annual study conducted by the University of Adelaide and mobile phone company m.Net as part of a larger international study, the number of Australians (aged between 18 and 50) using their mobile phone to access the internet has doubled in the last twelve months to 40%. In addition, 60% of respondents citing improved mobile services and lower mobile internet data costs as being a reason to change mobile carriers.

The researchers believe these figures indicate the tipping point has been reached for Mobile Data Services (MDS) in Australia, with the use of MDS to become commonplace in the next 6 to 12 months.

I imagine that with a critical mass of consumers willing to change mobile carriers for lower mobile data costs, mobile carriers will need to price mobile data more competitively in the near future; which would, of course, entice even more mobile phone owners to start using mobile data services.

This is great news for mobile learning in Australia, and the good news for educators in the United States is that the international study also found that while the US still lags behind Australia in the use of MDS, it’s closing the gap…

(reported in The Australian IT via Mobile Marketing Watch)

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