The mainstream media is just starting to get hold of Telstra Australia’s plans for the use of QR Codes to provide links to mobile web content from printed and screen-based media.
According to this article from The Age, the primary driver behind this particular trial is Australian marketing company QMCODES, who hold the exclusive Australian license to the I-nigma reader – the most widely used QR Code reader application used In Japan, where QR Codes are already almost universally used already.
While the write-up focusses on the commercial marketing and advertising potential of QR Codes, it also hints at the social applications of QR Codes to “link” with users’ MySpace or Facebook pages. However, unfortunately, it looks like neither QMCODES nor Telstra have yet realised the enormous potential of QR Codes in education – to link students with mobile-web resources and activities that relate to their physical location or current physical context.
Hmm. I think I’ll try to get in touch with both organisations to see if they’d like to work in partnership with educational technologists to develop solutions for education and training…
UPDATE (14 Dec 2007): I’ve been contacted by Telstra, who’ve clarified that they are aware of the educational potential of QR Codes, but they do not have a partnership with QMCODES. It’s gratifying to know that there are a number of organisations in Australia working on innovating with 2D barcode technology!
Tags: i-nigma, inigma, qmcodes, qrcodes, qr code, qr codes, 2d barcode, 2dbarcode, telstra, nextg, next g, education, technology, m-learning, mlearning, mobile learning, mobilelearning, mobile-learning