The MySpace Generation goes Mobile

3 01 2007

Source: M:Metrics, Inc., Copyright © 2006.

According to international market research firm M:Metrics, a study across 7 countries indicates that Italian teens are leading the charge towards mobile social networking, with 70% of 13-17 year-olds having engaged in mobile social networking in the month October 2006, and 50% having sent a photo message during that month (compared with just 6.3% in the USA in the same month).

“Much as teens were the early adopters of PC-based social networking applications, they have proven to be the innovators in the mobile arena,” said Paul Goode, vice president and senior analyst, M:Metrics. “Although teenagers and young adults make up only six to 10 percent of mobile subscribers, they generate more than their fair share of mobile content.”

Goode also described the relationship between 3G penetration and mobile content and usage:

“There is a direct correlation between 3G penetration and video messaging,” observed Goode. “With the proliferation of better networks comes moderately-priced, highly capable devices that are appropriate for younger users. As better, cheaper devices enter these markets on faster networks, we would expect mobile content consumption to increase significantly, particularly among this highly-connected demographic.”

(via C.Enrique Ortiz Mobility Weblog)

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